Celebrating the 21st edition, Spirit of Christmas Fair, in association with House & Garden Magazine, has established itself as the leading boutique Christmas shopping experience in London attracting an affluent, high-net-worth, predominantly female audience.

The 2022 edition will take place between 31st October - 6th November with an expected audience of 55,000 over the seven-day Fair. At this industry-leading event for upmarket Christmas shopping, you will uncover a curated collection of over 700 high-end brands by our expert team and approved by House & Garden. The Fair offers an unrivalled platform to enhance your brand and sell to a hard-to-reach audience of affluent London consumers.

If you would like to find out more information please make an enquiry by clicking on the button below or head over to our frequently asked questions page.


Spirit of Christmas Fair


Spirit of Christmas Fair has a proven track record of delivering the most affluent shoppers. No other Christmas consumer event attracts the same quantity of discerning, high-income visitors who spend such a significant amount of money on the products and services they find at the Fair.

  • Attracts over 55,000 visitors
  • Encompasses richest 10% in the country
  • Average household income – £120k
  • Average age – 45
  • 94% female
  • 71% of database (90,000) come from the wealthiest ACORN segments
  • 84% of visitors live in either Greater London or the South East


Our extremely targeted marketing campaign ensures that you are in front of high-net-worth individuals from the most affluent areas of London and the Home Counties. The comprehensive marketing strategy will include:

NEW for 2022 - new website with objective of driving traffic to your site.

Marketing strategy driven by engaging content, largely sourced from exhibitors around exciting products and news. This will feed into:

  • Increased investment in digital campaign, including paid social, PPC and remarketing
  • Creative organic content-led social campaign
  • Targeted email campaigns
  • Blog creation
  • SEO

Messaging will be targeted to our varied groups of previous and new visitors through all channels:

  • Tailored direct-mail campaign various groups of loyal visitors (50,000)
  • Targeted email campaign, by interest and audience profile (170,000 active contacts)
  • Leaflet circulation of 50K
  • Ads in select national press titles
  • Dedicated PR campaign

Sponsors & Partners:

  • Extensive promotion through The Times & The Sunday Times and House & Garden Magazine online and offline channels, as well as other Condé Nast titles
  • Affiliate collaborations with influencers and bloggers
  • Marketing partnerships with high-end brands such as Sheerluxe, Culture Whisper and TEN Group


Here's what our Exhibitors say...

Spirit of Christmas Fair is a pivotal week for our business. We launch new products at the Fair every year and our customers love the opportunity to come and say hi and browse our new stock. It is also fantastic for new customer on-site sales - and we see a definite uplift in online sales following the event.
As a small independent and a first time exhibitor to Spirit of Christmas Fair, the whole show ran incredibly smoothly with a steady flow of enthusiastic shoppers. It proved a fantastic opportunity to get my brand out there whilst of course, securing some good sales. I'm definitely looking forward to repeating the experience.

Spirit is an essential show to attend to see all of my London customers, it is immaculately run and offers a great retail environment for Christmas shoppers – I am certain that there will be record numbers this year amongst those shoppers who are delighted to be out!