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You will find the below available to read on this page:

  • Key initiatives
  • A few tips for a successful Fair
  • Timelines + FAQs

Please note this is only a guideline, you are still required to refer to the online Exhibitor Manual for full details which will be available from the middle of August.


In light of the feedback previously provided by exhibitors, and our continuous effort to improve the visitor experience, the following developments are in place for this year:

  • To improve the visitor experience and the shopping ambiance, we have widened some of the central aisles.
  • The New Restaurant will remain on the gallery level, whilst the two Louis Roederer Champagne bars will be in the Grand Hall and National Hall.



  • Send product and lifestyle images of your latest collections to via WeTransfer to be considered and included in our marketing campaign and across social platforms.
  • Update your company profile on the Fair’s website via your E-Zone.
  • You will also be entitled to an allocation of complimentary guest tickets and will receive coverage throughout our highly-targeted marketing and PR campaign.


Consider the following to help increase your ROI at the Fair:

  • Run exclusive show offers (and tell us about them so we can promote)
  • Consider an additional Late Night special offer or product display.
  • Offer a variety of price points (where possible) in your product offering, we advise entry-level products of less than £25 mixed in with higher ticketed items*
  • More Christmassy products and stand displays

Be sure to contact your customers to promote your presence at the Fair and let them know your stand number so they can easily find you! It's a good idea to add the Spirit of Christmas logo to your email signatures. 



MAY Onwards


  • Online Exhibitor Manual goes live  – you will receive login details from the Operations team
  • Early Bird discounts for electrics, lighting and stand fittings through GES ends in late September (refer to order forms in the exhibitor manual)
  • The traffic booking system goes live late September to book your vehicle slot for build-up & break down of your stand


Q. What is the best way to get in touch with the team?


Q. I have nice images of my products, where do I send them to?

To be considered for the marketing campaign e.g. paid digital campaign, newsletters, social media, website etc, please send us beautiful lifestyle imagery to via WeTransfer (no dropbox or PDFs). These images must be high resolution and in JPEG or PNG format.

Q. I have an interesting, newsworthy story or exciting launch to shout about! 

Please add this information to your Marketing Form. To be considered for our media and PR campaign, please contact

Q. How can I get involved in pre-Fair competitions?

Please add all details of your competitions and prize(s) to your Marketing Form, which can be found on your website exhibitor zone, as early as possible.

Q. How do I update my company profile on the website?

  • Your website exhibitor zone login will come as an automated ASP email 
  • Please get in touch with the team if you have any problems logging in on


Q. What can I do to maximise my visibility at the Fair?

  • Run exclusive Fair offers, or launch new products! Tell us about these on your Marketing Form – this is fantastic content for newsletters, blogs, social media.
  • Complete the ‘Marketing Form’ on your Exhibitor Zone (access from June) to ensure you don’t miss any vital deadlines or opportunities. 
  • Update your free company profile on the website with your logo, images and company description. This is possible via your Exhibitor E-Zone.
  • Promote your presence at the Fair on your social media channels (make sure you tag us in it) and follow, re-post and engage in the Fair’s social media
  • Select your top key clients to invite to the Fair and share your complimentary e-ticket code so they can register online. 
  • Send out your Rewards Club link with 25% off tickets offer code to your database - let them know what stand you will be on!
  • Rewards Club Exhibitor Month (October) will give your customers an additional discount on the ticket price, instead of the usual 25% via your Rewards Club! 
  • Utilise the ‘See At Us’ Banners which can be downloaded from the Exhibitor E-Zone (coming soon).
  • Create bespoke pages on your website promoting your presence at the Fair, with a link to the Fair’s website


Q. How do I get my complimentary ticket allocation and when will they be available?

  • Each exhibitor will be sent their unique complimentary e-ticket allocations. These unique codes will be related to your stand size and will be sent to you via email, once a payment for your stand is received. To make a payment to the accounts team, please call 0207 384 7848. Or you can contact the accounts team on
  • Complimentary tickets come as an e-ticket code (electronic version) in our efforts to be more sustainable and reduce waste. 
  • You are also able to request a small number of hardcopy tickets on the Marketing Form on your Exhibitor Zone (access from July).


Q: I want to change the position or size of my stand, what should I do?

Please contact the sales team:


Q: Where and how can I hire furniture for my stand?

Our official furniture contractor is GES and can be ordered through the exhibitor manual or directly with GES. We advise you investing in your own furniture, please refer to the Stand Design Guideline in the manual.

Q: Is there storage? 

  • Communal Free of Charge storage - this is operated on a first come first serve basis, the details of where this will be located will be in the manual.  
  • Dedicated/secure storage - please contact the to book. Please note you will need to arrange access to your booked storage area with GES. If you are using the storage space as a changing area, you will need to make this completely secure and partitioned to protect the modesty of customers and not to pose a security risk for other exhibitors’ stock.

Q: How do I book my traffic slot for build-up and breakdown?

‘Carbon Voyage’, the booking system, will go live 30 days prior to the Fair. 

Q: Where do I get my Exhibitor Passes from? 

These are collected from the Organisers Office once you arrive onsite. To ensure a smooth process please remember to fill in your operations form in the Exhibitor Manual. Please note they will NOT be photo badges. 

Q: What are the panel dimensions for my Stand? 

Your stand has wooden panels painted white with neutral colour carpet.