MAKING YOUR PARTICIPATION AT SPIRIT OF CHRISTMAS FAIR THE GREATEST SUCCESS

You will find the below available to read on this page:

  • Key initiatives for 2021
  • A few tips for a successful Fair
  • Timelines + FAQs

Please note this is only a guideline, you are still required to refer to the online Exhibitor Manual for full details which will be available from the middle of August.

KEY FAIR INITIATIVES FOR 2021

In light of the feedback previously provided by exhibitors, and our continuous effort to improve the visitor experience, the following developments are in place for this year:

  • To improve the visitor experience and the shopping ambience, we have widened some of the aisles resulting in a reduction of exhibitors
  • Two additional Champagne Bars have been added at the back of both the National and Grand Halls
  • Mosimann's is moving to the Gallery of the Grand Hall

A FEW TIPS TO MAXIMISE YOUR SUCCESS AT THE FAIR

PRE-FAIR EXPOSURE

  • Send product and lifestyle images of your latest collections to spirit.marketing@clarionevents.com to be considered for our marketing campaign
  • Update your company profile on the Fair’s website

RETURN ON YOUR INVESTMENT

Consider the following to help increase your ROI at the Fair:

  • Run exclusive show offers (and tell us about it so we can promote them)
  • Offer a variety of price points (where possible) in your product offering, we advise entry level products of less than £25 mixed in with higher ticketed items*
  • More Christmassy products and stand displays

Be sure to contact your customers to promote your presence at the Fair and let them know your stand number so they can easily find you!

TIMELINES & IMPORTANT DATES

ASAP

JULY

SEPTEMBER

  • Online Exhibitor Manual goes live  – you will receive log in details from the Operations team
  • Early Bird discounts for electrics, lighting and stand fittings through GES ends late September (refer to order forms in the exhibitor manual)
  • Traffic booking system goes live late September to book your vehicle slot for build-up & break down of your stand

CONTACT THE TEAM

Q. What is the best way to get in touch with the team?

MARKETING OPPORTUNITIES

Q. I have nice images of my products, where do I send them to?

To be considered for the marketing campaign e.g. paid digital campaign, newsletters, social media, website etc, please send us beautiful lifestyle imagery to spirit.marketing@clarionevents.com via attachment or WeTransfer (no drop box or PDF’s). These images must be high resolution and in JPEG or PNG format.
 

Q. I have an interesting, newsworthy story or exciting launch to shout about?

To be considered for our media and PR campaign, please contact spirit.marketing@clarionevents.com
 

Q. How can I get involved in pre-Fair competitions?

Email spirit.marketing@clarionevents.com with the competition prize(s) you had in mind, and its value, as early as possible.
 

Q. How do I update my company profile on the website?

SELLING AT THE FAIR 

Q. What can I do to maximise my visibility at the Fair?

  • Run exclusive Fair offers, or launching new products! Let us know – this is fantastic content for newsletters, blogs, social media
  • Complete the ‘Marketing Material Request and PR Form’ in the manual as soon as possible to ensure you don’t miss any vital deadlines or opportunities 
  • Promote your presence at the Fair on your social media channels (make sure you tag us in it) and follow, re-post and engage in the Fair’s social media
  • Send out your 25% off tickets offer code to your database - let them know what stand you will be on
  • Utilise the ‘See At Us’ Banners which can be downloaded from the Exhibitor section coming soon.
  • Create bespoke pages on your website promoting your presence at the Fair, with a link to the Fair’s website spiritofchristmasfair.co.uk
  • Update your free company profile on the website with your logo, images and company description

TICKET ALLOCATION

Q. How do I get my complimentary ticket allocation and when will they be available?

  • These are not sent out automatically and need to be requested. Please complete the ‘Marketing Material Request and PR Form’ in the exhibitor manual as soon as possible to receive your complimentary tickets/e-codes, we send them out on a weekly basis
  • You will only receive your complimentary tickets if you have paid your deposit or a minimum of £1,000. Please contact angela.lloyd@clarionevents.com to arrange payment if you have not done so
  • Complimentary tickets come as e-tickets (electronic versions) in our efforts to be more sustainable and reduce waste

STAND QUERIES

Q: I want to change the position or size of my stand, what should I do?

Please contact the sales team: spirit.sales@clarionevents.com

OPERATIONS 

Q: Where and how can I hire furniture for my stand?

Our official furniture contractor is GES and can be ordered through the exhibitor manual or directly with GES. We advise you investing in your own furniture, please refer to the Stand Design Guideline in the manual.
 

Q: Is there storage? 

  • Communal Free of Charge storage - this is operated on a first come first serve basis, the details of where this will be located will be in the manual.  
  • Dedicated/secure storage - please contact the spirit.sales@clarionevents.com to book at a rate of £90 +VAT per sqm. Please note you will need to arrange access to your booked storage area with GES.  If you are using the storage space as a changing area, you will need to make this completely secure and partitioned to protect the modesty of customers and not to pose a security risk for other exhibitors’ stock.
     

Q: How do I book my traffic slot for build-up and breakdown?

‘Carbon Voyage’, the booking system, will go live 30 days prior to the Fair. 
 

Q: Where do I get my Exhibitor Passes from? 

These are collected from the Organisers Office once you arrive onsite. To ensure a smooth process please remember to fill in your operations form in the Exhibitor Manual. Please note they will NOT be photo badges. 
 

Q: What are the panel dimensions for my Stand? 

Your stand has wooden panels painted white with flat muslin ceiling and neutral colour carpet.  Below is an illustrative example of a corner stand:

Traditional Shell Scheme

Q: What are the build-up and breakdown times?

Build up
TBC

Breakdown
TBC