3 - 9 November 2025
Olympia, London

Partnership Opportunities

 

Why partner with us? 

Now in its 24th year, Spirit of Christmas Fair in association with House and Garden is an established show and the leading Christmas shopping event with a proven track record of welcoming the most affluent shoppers. The 55,000 visitors who attend the show and our co-located Fairs over the seven days encompass the richest 10% in the country. See the demographics below.

 

Why partner with us? 

Now in its 24th year, Spirit of Christmas Fair in association with House and Garden is an established show and the leading Christmas shopping event with a proven track record of welcoming the most affluent shoppers. The 55,000 visitors who attend the show and our co-located Fairs over the seven days encompass the richest 10% in the country. See the demographics below.

Inclusion in Fair Emails
  • Circa 100k
  • Includes past Fair visitors and newsletter subscribers
Website Audience
  • 46k September Website Unique Users
  • 98k October Website Unique Users
  • 65k November Website Unique Users

 

Access to Spirit Socials
  • Instagram (18.2k followers)
  • Facebook (11k followers)
  • Twitter (3.6k followers)
Fair Sponsorship
  • Opportunities for brands to be seen by 55,000 visitors in one week
  • Prices range from £2k to £25k 
What could a marketing partnership include?
Inclusion in Fair Emails
  • Circa 100k
  • Includes past Fair visitors and newsletter subscribers
Website Audience
  • 46k September Website Unique Users
  • 98k October Website Unique Users
  • 65k November Website Unique Users

 

Access to Spirit Socials
  • Instagram (18.2k followers)
  • Facebook (11k followers)
  • Twitter (3.6k followers)
Fair Sponsorship

 

  • Opportunities for brands to be seen by 55,000 visitors in one week
  • Prices range from £2k to £25k 
partner
10%
audience falls into the top 10% of the richest in the UK

88%

of visitors to the Fair are female
86%
of database (90k) come from the wealthiest ACORN segments in the country (Affluent Achievers and Rising Prosperity)
84% 
of visitors live in either greater London or the South East 
10%
audience falls into the top 10% of the richest in the UK

88%

of visitors to the Fair are female
86%
of database (90k) come from the wealthiest ACORN segments in the country (Affluent Achievers and Rising Prosperity)
84% 
of visitors live in either greater London or the South East 

Interested in hosting a Workshop?

From wreath making and tastings to tablescaping and engaging talks, our workshops are designed to inspire guests with seasonal ideas - whatever the subject! Workshops are complimentary and included as part of the Fair experience. Each session runs for 45 minutes and can accommodate up to 100 guests, with seating for 45 and additional standing room. We host four sessions daily throughout all seven days of the Fair.

Benefits of hosting a workshop: 

Pre-Fair Promotion:

  • Social media promotion 
  • Inclusion in our email marketing campaign 
  • Blog features 
  • Website features 

At the Fair:

  • Create discoverability amongst a new audience at the fair who can learn more about your brand
  • Inclusion on the Fair pocket map used by 55,000 attendees across the week
  • Showcase your products and/or services to a highly engaged audience 
  • Data capture and on site promotion
  • Drive footfall to your stand if you are also exhibiting at the Fair

If you would like to host an interactive workshop at the Fair, please contact the marketing team via Marketing@Spiritfairs.com 

Interested in hosting a Workshop?

From wreath making and tastings to tablescaping and engaging talks, our workshops are designed to inspire guests with seasonal ideas - whatever the subject! Workshops are complimentary and included as part of the Fair experience. Each session runs for 45 minutes and can accommodate up to 100 guests, with seating for 45 and additional standing room. We host four sessions daily throughout all seven days of the Fair.

Benefits of hosting a workshop: 

Pre-Fair Promotion:

  • Social media promotion 
  • Inclusion in our email marketing campaign 
  • Blog features 
  • Website features 

At the Fair:

  • Create discoverability amongst a new audience at the fair who can learn more about your brand
  • Inclusion on the Fair pocket map used by 55,000 attendees across the week
  • Showcase your products and/or services to a highly engaged audience 
  • Data capture and on site promotion
  • Drive footfall to your stand if you are also exhibiting at the Fair

If you would like to host an interactive workshop at the Fair, please contact the marketing team via Marketing@Spiritfairs.com 

Any Questions? 

If you are interested in finding out more details, please email Marketing@Spiritfairs.com

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