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The 2026 event marks the 25th anniversary of the Spirit of Christmas Fair in association with House and Garden (2-8 November). Spirit is an established show and the leading Christmas shopping event, with a proven track record of welcoming the most affluent shoppers. The 55,000 visitors who attend the show and our co located Fair (Conde Nast Traveller Presents Luxury Travel Fair) over the seven days encompass the richest 10% in the country. See the demographics below.
Why partner with us?
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What could a marketing partnership include?
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10%
audience falls into the top 10% of the richest in the UK
80%
of visitors to the Fair are female
72%
of database (90k) come from the wealthiest ACORN segments in the country.
79%
of visitors live in either greater London or the South East
Why become a sponsor?
For boutique and premium brands, targeting high-net-worth clients is pivotal and Spirit of Christmas Fair offers an unrivalled opportunity. Reach, engage and influence committed, high-spending consumers, from the UK's wealthiest homes.
Being a key sponsor will make your brand a part of the overall visitor experience (away from the shopping) and provides you with high-profile branding over-and-above the other exhibitors in the Fair, creating recognition and reinforcing trust with our loyal consumers.
Reach new buyers, reinforce your brand and gain the all-important competitive edge at the event. A bespoke sponsorship package will give you the promotional tools to help you grab the attention of these high-net-worth AB consumers.
If you are interested in discussing bespoke sponsorship packages, please email Mary Claire Boyd, Fair Director on mary.claire.boyd@clarionevents.com
PAST & PRESENT PARTNERS & SPONSORS
Louis Roederer I Mosimann’s I White Coco | Biscuiteers I Guild of Fine Food I True Grace I Filofax I Stabilo I Harvey Nichols Food Hall I Cowshed |
Cabbages & Roses I Moleskin I Onefinestay I AKA UK I Tanqueray I Crabtree & Evelyn I Cliveden House
Interested in hosting a Workshop?
From wreath making and tastings to tablescaping and engaging talks, our workshops are designed to inspire guests with seasonal ideas - whatever the subject! Workshops are complimentary and included as part of the Fair experience. Each session runs for 45 minutes and can accommodate up to 40 seated guests, with additional standing room. We host four sessions daily throughout all seven days of the Fair.
Benefits of hosting a workshop:
Pre-Fair Promotion:
- Social media promotion
- Inclusion in our email marketing campaign
- Blog features
- Website features
At the Fair:
- Create discoverability amongst a new audience at the Fair, to learn more about your brand
- Inclusion on the Fair pocket map used by 55,000 attendees across the week
- Showcase your products and/or services to a highly engaged audience
- Data capture and onsite promotion
- Drive footfall to your stand if you are also exhibiting at the Fair
If you would like to host an interactive workshop at the Fair, please contact us on Marketing@Spiritfairs.com
Interested in hosting a Workshop?
From wreath making and tastings to tablescaping and engaging talks, our workshops are designed to inspire guests with seasonal ideas - whatever the subject! Workshops are complimentary and included as part of the Fair experience. Each session runs for 45 minutes and can accommodate up to 40 seated guests, with additional standing room. We host four sessions daily throughout all seven days of the Fair.
Benefits of hosting a workshop:
Pre-Fair Promotion:
- Social media promotion
- Inclusion in our email marketing campaign
- Blog features
- Website features
At the Fair:
- Create discoverability amongst a new audience at the Fair, who can learn more about your brand
- Inclusion on the Fair pocket map used by 55,000 attendees across the week
- Showcase your products and/or services to a highly engaged audience
- Data capture and onsite promotion
- Drive footfall to your stand if you are also exhibiting at the Fair
If you would like to host an interactive workshop at the Fair, please contact us on Marketing@Spiritfairs.com
Any Questions?
If you are interested in finding out more details, please email Marketing@Spiritfairs.com
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