BE PART OF THE UK'S LEADING CHRISTMAS SHOPPING EVENT

Position your brand at the heart of the festive season's most prestigious shopping event; Spirit of Christmas Fair in association with House & Garden Magazine.

We are thrilled to announce that 2026 marks the 25th Anniversary of the Spirit of Christmas Fair! We are planning an extra special edition to celebrate a quarter-century of style, inspiration, and Christmas spirit. 
The 2026 milestone edition will take place between 2-8 November 2026, with an expected 55,000 affluent visitors across both co-located events, Spirit of Christmas Fair and Conde Nast Traveller presents The Luxury Travel Fair (5-8 November).

Spirit offers an unrivalled platform to showcase your products to a highly discerning, high-net-worth audience. We are delighted to invite you to join the Silver Anniversary celebrations alongside over 600 brands, all hand-picked for their quality and craftsmanship. This is your opportunity to meet customers face-to-face, build brand loyalty, drive significant sales and kick off the season at London's leading shopping destination.

 

If you would like to find out more information please make an enquiry by clicking on the button below.

BE PART OF THE UK'S LEADING CHRISTMAS SHOPPING EVENT

Position your brand at the heart of the festive season's most prestigious shopping event; Spirit of Christmas Fair in association with House & Garden Magazine.

We are thrilled to announce that 2026 marks the 25th Anniversary of the Spirit of Christmas Fair! We are planning an extra special edition to celebrate a quarter-century of style, inspiration, and Christmas spirit. The 2026 milestone edition will take place between 2-8 November 2026, with an expected 55,000 affluent visitors across both co-located events, Spirit of Christmas Fair and Conde Nast Traveller presents The Luxury Travel Fair (5-8 November).

Spirit offers an unrivalled platform to showcase your products to a highly discerning, high-net-worth audience. We are delighted to invite you to join the Silver Anniversary celebrations alongside over 600 brands, all hand-picked for their quality and craftsmanship. This is your opportunity to meet customers face-to-face, build brand loyalty, drive significant sales and kick off the season at London's leading shopping destination.

 

If you would like to find out more information please make an enquiry by clicking on the button below.

Unique Audience

Spirit of Christmas Fair has a proven track record of delivering the most affluent shoppers. No other Christmas consumer event attracts the same quantity of discerning, high-income and returning visitors who spend such a significant amount of money on the products and services they find at the Fair.

⭐Attracts over 55,000 visitors

⭐YoY Increase: 2023: +4% | 2024: +8% | 2025 +5%

⭐Average age: 45-55

80% Female

⭐Encompasses richest 10% in the country

⭐Average household income: £120k

72% of database (90,000) come from the wealthiest ACORN segments (Luxury Lifestyles and Established Affluence)

79% of visitors live in either Greater London or the South East

audience



"We love Spirit! It provides us with a key platform to catch up with our wonderful customers, hear how they are using their purchases, meet their friends and establish new and lasting relationships. It’s a great way to get the Christmas gifting season off to a flying start."
Lucinda Bull, Go Emu

 

“The Fair is a sought-after seasonal destination, where visitors leave brimming with festive inspiration. We showcase exceptional British craftsmanship, featuring ethically made, sustainable brands - all handpicked for their quality, style and originality, giving an unrivalled shopping experience!"
Mary Claire Boyd, Fair Director

AN EXPERTLY MARKETED EVENT

Marketing strategy driven by engaging content, largely sourced from exhibitors around exciting products and news. This will feed into:

  • A targeted digital campaign
  • Content-led social campaign
  • Targeted email campaigns
  • Blog creation
  • SEO

Messaging will be targeted through all channels to our returning and new visitors - high-net-worth individuals from the most affluent areas of London and the Home Counties:

  • Tailored direct-mail campaign
  • Ads in select national press titles and targeted media
  • Dedicated PR campaign

Sponsors & Partners:

  • Extensive promotion through House & Garden online and offline channels, as well as other Condé Nast titles
  • Affiliate collaborations with influencers 
  • Marketing partnerships with high-end brands

AN EXPERTLY MARKETED EVENT

Marketing strategy driven by engaging content, largely sourced from exhibitors around exciting products and news. This will feed into:

  • A targeted digital campaign
  • Content-led social campaign
  • Targeted email campaigns
  • Blog creation
  • SEO

Messaging will be targeted through all channels to our returning and new visitors - high-net-worth individuals from the most affluent areas of London and the Home Counties:

  • Tailored direct-mail campaign
  • Ads in select national press titles and targeted media
  • Dedicated PR campaign

Sponsors & Partners:

  • Extensive promotion through House & Garden online and offline channels, as well as other Condé Nast titles
  • Affiliate collaborations with influencers 
  • Marketing partnerships with high-end brands

HEAR FROM OUR EXHIBITORS...

"As a small independent and a first time exhibitor to Spirit of Christmas Fair, it proved a fantastic opportunity to get my brand out there whilst of course, securing some good sales. I'm definitely looking forward to repeating the experience."

"Spirit is an essential show to attend to see all of my London customers. It is immaculately run and offers a great retail environment for Christmas shoppers – I am certain that there will be record numbers this year amongst those shoppers who are delighted to be out!."

"Spirit of Christmas Fair is a pivotal week for our business. We launch new products at the Fair every year and our customers love the opportunity to come and say hi and browse our new stock"

"Spirit marks the true start of the Christmas Shopping season and it never disappoints either from a customer or from a retailer perspective."

"This is an ideal event to showcase designer products and unique designs for inspirational Christmas presents."

"Spirit was really beneficial for us this year. It was our first time exhibiting and in terms of sales and brand positioning, we are so pleased with how it went."