The Spirit of Christmas Fair – The Home of Christmas Shopping

First launched in 2001, the Spirit of Christmas Fair, in partnership with House & Garden magazine, was created to celebrate and showcase the very best of independent brands and small businesses.

While the Fair has grown and evolved over the past 25 years, our dedication to capturing the true Spirit of Christmas has remained at the heart of everything we do. As we prepare to celebrate our landmark 25th Anniversary Fair, 2–8 November 2026, our original ethos of ‘SHOP. DINE. SOCIALISE’ remains as vibrant and essential as ever. It is the perfect place to kick off the festive season and enjoy a day out with your friends and family.

An Unrivalled Shopping Experience

For seven days only, the striking setting of Olympia London becomes home to over 600 incredible brands, each one handpicked for its originality, design, and high-quality craftsmanship. From women and men’s fashion and jewellery to toys, Christmas decorations and artisan food and drink, you will be sure find the perfect thoughtful gifts for everyone on your list – even those who usually prove tricky.

With the launch of Spirit Rising Stars in 2025, there’s even more exciting discoveries to make in this dedicated section of the Fair, for up-and-coming brands making their debut.

Beyond the Shopping

But shopping is just the beginning. To celebrate our quarter-century, each day at the Fair offers an enriched programme of complimentary Spirit Workshops, talks from special guests, and festive live music. Workshops cover everything from festive bouquet-making and tablescaping to gift-wrapping hacks and styling tips. It’s the sort of insider inspiration that’ll make your guests think you’ve channelled House & Garden.

Indulgence is always on the menu; including all-day dining and Afternoon Tea, to ensure you stay fuelled for a full day of festivities. For a truly celebratory moment, our Louis Roederer Champagne bars offer the perfect pause to toast to the season with the finest cuvees. Additionally, your ticket grants you free access to our co-located event, Conde Nast Traveller presents The Luxury Travel Fair (5-8 November 2026), providing even more inspiration for the year ahead.

Create New Traditions

At the Spirit of Christmas Fair, you’ll not only leave with bags full of incredible finds but with a renewed love for the festive season. Join us this November to celebrate 25 years of style, inspiration, and Christmas spirit.

 

The Spirit of Christmas Fair – The Home of Christmas Shopping

First launched in 2001, the Spirit of Christmas Fair, in partnership with House & Garden magazine, was created to celebrate and showcase the very best of independent brands and small businesses.

While the Fair has grown and evolved over the past 25 years, our dedication to capturing the true Spirit of Christmas has remained at the heart of everything we do. As we prepare to celebrate our landmark 25th Anniversary Fair, 2–8 November 2026, our original ethos of ‘SHOP. DINE. SOCIALISE’ remains as vibrant and essential as ever. It is the perfect place to kick off the festive season and enjoy a day out with your friends and family.

An Unrivalled Shopping Experience

For seven days only, the striking setting of Olympia London becomes home to over 600 incredible brands, each one handpicked for its originality, design, and high-quality craftsmanship. From women and men’s fashion and jewellery to toys, Christmas decorations and artisan food and drink, you will be sure find the perfect thoughtful gifts for everyone on your list – even those who usually prove tricky.

With the launch of Spirit Rising Stars in 2025, there’s even more exciting discoveries to make in this dedicated section of the Fair, for up-and-coming brands making their debut.

Beyond the Shopping

But shopping is just the beginning. To celebrate our quarter-century, each day at the Fair offers an enriched programme of complimentary Spirit Workshops, talks from special guests, and festive live music. Workshops cover everything from festive bouquet-making and tablescaping to gift-wrapping hacks and styling tips. It’s the sort of insider inspiration that’ll make your guests think you’ve channelled House & Garden.

Indulgence is always on the menu; including all-day dining and Afternoon Tea, to ensure you stay fuelled for a full day of festivities. For a truly celebratory moment, our Louis Roederer Champagne bars offer the perfect pause to toast to the season with the finest cuvees. Additionally, your ticket grants you free access to our co-located event, Conde Nast Traveller presents The Luxury Travel Fair (5-8 November 2026), providing even more inspiration for the year ahead.

Create New Traditions

At the Spirit of Christmas Fair, you’ll not only leave with bags full of incredible finds but with a renewed love for the festive season. Join us this November to celebrate 25 years of style, inspiration, and Christmas spirit.

 

2024 hero

 

“The Fair is a sought-after seasonal destination, where visitors leave brimming with festive inspiration. We showcase exceptional British craftsmanship, featuring ethically made, sustainable brands - all handpicked for their quality, style and originality, giving an unrivalled shopping experience!"
Mary Claire Boyd, Fair Director

"Working with the team at Clarion over the last 3 years on the Spirit of Christmas has been fantastic. We are so proud of the funds we have raised, totalling over £70,000, working with over 200 volunteers. Each year we have iterated and learnt from what's working and what could be improved. We've benefited hugely from both the funds raised as well as the awareness, all whilst contributing to our overall mission of breaking the stigma that our community feel the heavy weight of! We're so proud of how we have grown the partnership and would love to continue creating impact together, especially for your anniversary year!"

Amelia Wrighton, Co-Founder & CEO, Suicide&Co

 

“The Fair is a sought-after seasonal destination, where visitors leave brimming with festive inspiration. We showcase exceptional British craftsmanship, featuring ethically made, sustainable brands - all handpicked for their quality, style and originality, giving an enjoyable shopping experience!"
Mary Claire Boyd, Fair Director

"Working with the team at Clarion over the last 3 years on the Spirit of Christmas has been fantastic. We are so proud of the funds we have raised, totalling over £70,000, working with over 200 volunteers. Each year we have iterated and learnt from what's working and what could be improved. We've benefited hugely from both the funds raised as well as the awareness, all whilst contributing to our overall mission of breaking the stigma that our community feel the heavy weight of! We're so proud of how we have grown the partnership and would love to continue creating impact together, especially for your anniversary year!" 
Amelia Wrighton, Co-Founder & CEO, Suicide&Co

Hear what others have to say...

House & Garden Magazine

"The Spirit of Christmas Fair is a cherished annual tradition for House & Garden and our readers.  It heralds the start of the festive season and is a one-stop-shop for people looking for interesting and original presents for friends and family and inspiration for their Christmas preparations.  It's a fun and productive day out!"

Louis Roederer Champagne 

"Champagne Louis Roederer are delighted to once again be the champagne sponsor of this fabulous show for 2024. It is always such a pleasure to be part of this joyful and festive event, and the perfect way to get into the Christmas spirit."

 Jose Pizzaro Restaurant 2024

"I was honoured to partner with the Spirit of Christmas Fair for 2 years. So many of my favourite memories were created around the dining table at Christmas time, sharing a meal with my loved ones. Spanish cuisine is centred around shared enjoyment, so what better way to celebrate Spanish cooking than at the Spirit of Christmas!"

Hear what others have to say...

House & Garden Magazine

"The Spirit of Christmas Fair is a cherished annual tradition for House & Garden and our readers.  It heralds the start of the festive season and is a one-stop-shop for people looking for interesting and original presents for friends and family and inspiration for their Christmas preparations.  It's a fun and productive day out!"

Louis Roederer Champagne 

"Champagne Louis Roederer are delighted to once again be the champagne sponsor of this fabulous show for 2024. It is always such a pleasure to be part of this joyful and festive event, and the perfect way to get into the Christmas spirit."

Jose Pizzaro Restaurant 2024

"I was honoured to partner with the Spirit of Christmas Fair for 2 years. So many of my favourite memories were created around the dining table at Christmas time, sharing a meal with my loved ones. Spanish cuisine is centred around shared enjoyment, so what better way to celebrate Spanish cooking than at the Spirit of Christmas!"