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25th Anniversary Shopping Trail
With the Fair just around the corner, now is the time to start planning your visit and a route around the Olympia, London halls. This year’s Spirit Shopping Trail brings together a selection of 25 makers and brands from heirloom-worthy home accessories and handmade jewellery to festive puddings and a little Royal caviar. Follow the stand numbers, enjoy the stories behind each brand, and find something new to love along the way.
A family-run business, Chukka Belts takes great pride in attention to detail and in providing top level personal service. Its belts come in plain, stripe and zigzag, and its range of bamboo socks is fun, stylish and colourful. Chukka Belts is home to woven polo belts and super soft bamboo socks for all the family, plus a collection of silky bamboo boxers for men. The woven polo belts are stretchy, making them extremely comfortable and easy to wear.
Meet the brand at stand: A5
Family owned and run, Addison Ross has seen many changes since its beginnings in 1978, yet it has always kept its focus on luxury, style and quality. In the early 1990s, the brand developed its first range of Marquetry and Veneer Photo Frames. Since then, its collections have grown to include a huge variety of elegant designs.
Meet the brand at stand: A10
The brand is very much a collaboration between Petra, her husband Russell and a small dedicated team. The pair draw on their skills in textile design and children’s book illustration. Petra finds inspiration in her vast collection of 1950’s fabrics, knick knacks, ephemera and travel, while Russell loves a good vintage comic.
Using in house, eco-driven Risograph printing, the studio produces charming and essentially one-off cards and artworks. Alongside these sits an eclectic and imaginative range of stationery goods, paper decorations, patches and stitch kits, which are sold worldwide.
Meet the brand at stand: A70
Orris london reimagines the traditional glasses chain for modern life. Founded in 2018, this London-based brand offers luxurious, handmade chains and necklaces on which to hang a favourite pair of spectacles or sunglasses.
Founder Tara Shen created orris london after enjoying a career in fashion in Shanghai. A London College of Fashion graduate, Tara found inspiration in her frequent travels in Europe and Asia, which led her to create beautiful, everyday accessories for modern living, work and travel, and so orris london was born.
Meet the brand at stand: B35
Misty Cashmere began in a small village near Lewes in the heart of the Sussex Downs. Misty Cashmere aims to create ethical garments made from natural fibres which are easy to wear in timeless styles. They examine all fabrics and yarns as well as accessories for their ecological impact and scrutinise all aspects of their supply chain and suppliers. Set up by Chloe Liddell in 2016 Misty Cashmere have worked with their knitwear supplier in Inner Mongolia for ten years to produce luxury quality and enduring pieces.
Meet the brand at stand: C45
Polkadot Parsley was created by Jo Beavan from her home in South Oxfordshire in 2013. Having lived and worked in the UK and France for the past ten years, Jo loves to find unique and beautiful homewares that are both pleasing and practical to use.
The ceramic ovenware range is designed by Polkadot Parsley in fourteen sizes and two neutral colours, Mink (dark) and Taupe (light). In response to customer feedback, the brand is now introducing more ceramic products, including a long platter, small platter, flan dish and dipping bowls.
Meet the brand at stand: C65
Treasure Tree is a very small, close team. It includes the family, who do so much behind the scenes during the busy Christmas season to prepare online orders, and the talented, skilled craftsmen in Cairo (Hamada, Amir, Hany, Said, Moustafa, Mohamed and Ahmed), who expertly create and paint each unique handmade decoration. Magdi works closely with the suppliers to source the best, exact materials and paint colours needed.
The team also includes its customers, from the fantastic independent retailers who stock Treasure Tree products to the wonderful individuals and families who visit every year at Christmas shows to “buy our special decoration for this year”. Seeing so many customers return year after year makes all the effort and hard work worthwhile. Treasure Tree may be a small family run business, but it truly believes that small is brilliant: small is expert, small is efficient and small delivers friendly, personal service.
Meet the brand at stand: D35
Davina Combe is a London jewellery designer who creates jewellery to be worn everyday. Whether it is colour-popping stacking rings, elegant earrings with interchangeable pendants or classic and distinctive necklaces, her timeless designs exude everyday elegance and classic charm. Each of Davina’s distinctive and individual designs is a true reflection of her belief that jewellery should be worn everyday.
Meet the brand at stand: D50
The designer Pip has travelled extensively to source stones which are expertly crafted into jewellery. She collaborates with master craftsmen, working with the same trusted artisans and friends for 32 years, using techniques passed down for generations to make unique pieces made by real hands. Pip has produced jewellery for museums, galleries and collections for well known high street brands.
Meet the brand at stand: F90
With a design background in fashion, interiors and styling, Jan has gathered together her experience, her love of decoration and her Constantine drive to fulfil a lifetime’s ambition and produce her own Collection. The Constantine Collection includes original, hand-embroidered designs that feature on exquisite textiles and home accessories, each standing alone as a unique speciality product in the interiors market.
Designed for today, the collection reflects the great attention to style and good taste that is lavished upon it. Each speciality item is destined to be an “heirloom of the future”.
Meet the brand at stand: G27
⭐ Oarsum
Oarsum was born on the kitchen table in Hampshire over a few glasses, out of a passion for recycling and for creating useful products for family life. The brand has grown rapidly from a family business to selling internationally across the globe, yet it remains in production in the UK. Its ambition for sustainability and doing its bit for the environment remains at the heart of the business.
Meet the brand at stand: G95
⭐ Go Emu
Go Emu knows that things work smoothly when everyone mucks in. But with one pair of hands, “Mums” often end up packing, carrying and remembering for everyone else. The brand set about changing things, welcoming colour, style and fun with a collection of practical and flexible accessories.
Go Emu offers a colour fix to brighten the day, along with kit that is easy to use for individuals or families. Easy care and multiple uses save time and help free up the day. All of this is done with the support of small business teams who work closely with the brand to meet its quality standards.
Meet the brand at stand: K05
Between them, the team at Turner & Bell has seven dogs. They are constant companions who come to work too, and the team highly recommends this for all businesses, as dogs are the perfect antidote to the stress and pressures of the working day.
Over the years, the team struggled to find great quality, stylish and fun collars and leads for their dogs. With a background in fashion and design, they set about developing their own ranges of collars and leads, now launching in their online store.
Meet the brand at stand: K115
Rex London began in 1981, when founders Rob and Eri started selling items they had stumbled upon on their travels around Asia from a market stall on London’s Portobello Road. As the company grew, they began designing products too, starting with the original jumbo storage bag, still one of the brand’s best loved today. The style is colourful, imaginative and very distinctly Rex.
Rex London offers a bright and eclectic range of colourful products and gifts, designed to make the everyday a bit less ordinary. Visitors can take a trip down memory lane with traditional toys and nostalgic novelties for little ones, or discover storage solutions and luxurious living accessories to make a house a home.
The brand truly believes that gifting should be fun and easy, and that no-one is impossible to buy for (even the in-laws). From Christmas and birthdays to first homes, new babies and anniversaries, Rex London has life’s big events covered, as well as the little moments that simply say, “I saw this and thought of you.
Meet the brand at stand: M25
Adoremydoor believes that a home is a special place and that the front door is the entry point which welcomes energy, abundance and opportunities. A front door sets a certain expectation of the world behind it. The brand set about designing and handcrafting elegant, fresh and wonderfully scented Door Garlands to enjoy.
Its natural style captures the growing trend for freshly picked from the garden, using natural, scented material with herbs and fresh garden foliage. Everything is individually hand-crafted, with two very important things held dear: abundance and scent. From the fragrance of freshly cut foliage to the delicate delights of locally grown flowers, just imagine it every time you approach your door.
Meet the brand at stand: M64
Connock England was founded by Amanda Connock in 2012, rooted in a family legacy that stretches back over fifty years. Her parents established A & E Connock, a business supplying the finest fragrance and cosmetic ingredients from around the world to the most prestigious global brands, which her brother and sister continue to run today.
At the heart of the brand is a direct to source philosophy. By working with suppliers at source and removing the middleman entirely, Amanda is able to use the finest ingredients available while bringing a refreshing transparency to the industry. It is an approach that is only possible because of the expertise and connections built over a lifetime in fragrance and beauty.
Meet the brand at stand: M70
A family recipe, born at the Christmas table and perfected over 20 years. In 2004, Sandra McLaren set out to make a Christmas pudding her family would actually want to eat. The result was lighter, richer and completely different from the traditional pudding she had grown up with.
The story began with Sandra, a brilliant confectioner and award-winning dessert designer, who noticed that not one of her four children would eat the Christmas pudding she served. After much experimentation, she discovered she could cut out all the stodgy suet. The result was a lighter, fluffier Christmas pudding, packed with fruit, spice and flavour.
Meet the brand at stand: FD07
Exmoor Caviar was established in 2010 by Ken Benning, the first and only person in 691 years to be granted permission to farm the Royal Fish within the Realm. Since 1324, when King Edward II decreed that the sturgeon fish shall be Royal, any such fish found within the realm was deemed property of the Monarch.
Having worked for many years with caviar farms across Europe and beyond, Ken saw Exmoor Caviar become a reality after successfully seeking granted permission from HM The Queen in 2013. The Duke of Edinburgh was the first ever paying customer.
Meet the brand at stand: FD70
Ever since Pip Goring arrived at Wiston Estate in 1972, she dreamed of planting a vineyard to evoke her childhood in South Africa’s Western Cape. The roots of Pip’s vision also draw on the rich history of the place. Two thousand years before Harry and Pip served here, the Romans were the first to grow grapes on the soft chalk slopes of the South Downs.
At Wiston, life on the land is believed to germinate in relationships, history and beliefs, with good earth as the basis to build on.
Meet the brand at stand: Gt10
However the day unfolds, the Spirit Shopping Trail is a lovely place to start. Every stand has a story to share, and a perfectly chosen gift is waiting around each corner. Spirit of Christmas Fair returns to Olympia, London, from 2-8 November 2026. Come and meet the makers in person, settle into the festive spirit, and begin your Christmas shopping in style.
Book your tickets today and join us at the Fair!
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