Fat Adam’s makes award-winning, ready-to-serve classic cocktails that taste like a great bartender made them for you. The brand was born from founder Adam Caplan’s mission to turn a childhood nickname into a force for good — pairing best-in-class drinks with an anti-bullying message and charitable support for the Anti-Bullying Alliance.

USPs:

• World-class taste, zero faff: Bar-quality classics, perfectly balanced — just pour over ice.

• Multi-award winning: 2025 World Drinks Awards — Best in World (Negroni); Best in UK (Negroni & Old Fashioned).

• Clean, premium build: Only top-shelf spirits, real botanicals, no shortcuts.

• Gift-ready: Beautiful bottles, limited editions and curated gift sets.

• Purpose-led: A portion of profits supports anti-bullying initiatives.

• Our Negroni won Best in World 2025 and both our Negroni and Classic Old Fashioned won Best in UK.