Proud London

Cover image - Proud London
Proud London is a British fashion illustration brand celebrating confidence, friendship and the joy of everyday moments. Founded by mother-and-son duo Nita and Josh Rees-Davies, the brand began with a simple idea: to create stylish, uplifting designs that make people smile.

Known for our distinctive hand-drawn women, bold black lines and playful pops of colour, every Proud London illustration has its own personality. Our collections are inspired by fashion, London life, special occasions and the wonderfully relatable moments shared between friends and family.

What started with greetings cards has grown into a wider lifestyle collection, including framed prints, notebooks, mugs, makeup bags, phone cases and gifts designed to feel personal, thoughtful and full of character. Proud London products have been stocked by leading retailers including Harrods, Fenwick, Next and Sainsbury’s, as well as independent shops across the UK and beyond.

At the heart of the brand is a belief that style should feel fun, friendship should be celebrated, and the best gifts are the ones that feel instantly familiar. We are delighted to be exhibiting at the Spirit of Christmas Fair and cannot wait to share our latest designs, festive favourites and giftable pieces with visitors in person this November.

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