Our hero product, the Book of Special Days, is a hardback keepsake journal with a page for every day of the year, but no printed year. After a special day, you find the date, write the year and whatever made it special: a BBQ in the garden, a marathon finish line, a child's first steps. Over the years, it becomes a family heirloom.
Alongside it, we're building out a wider collection of keepsakes for marking the people, gatherings, and moments that make up a life, each one made to be written in, added to, and passed on.
Our debut collection is built around artwork inherited from Janneke's great-great-uncle, Ronald Simpson, a fabric and pattern designer whose work is held in the V&A collection.
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