Date Sultan

Founded in East London in 2021, we started with a simple belief: the dates most people grow up on barely scratch the surface of what's out there. We travelled to source directly from growers, built relationships that put fairness first, and set out to bring genuinely premium dates to the UK the way they're meant to taste.

Every date is hand selected for quality, free from the syrups and additives used to mask lesser fruit, and packed to make a gift that actually feels like one. From rich, caramel soft Medjool to rare varieties you won't find on a supermarket shelf, our range is for people who care what they're putting in someone else's hands this Christmas.

We're a social enterprise, built by and for our community: every date sold helps create opportunities for people who need a second chance. A story that's taken us from market stalls in Borough and Spitalfields to a viral welcome-home moment that reached millions and made headlines nationwide.

Visit us at Spirit of Christmas and discover a gift with real meaning behind it.