(London, UK – 01/09/2025) – Sensitive skin is no longer a niche concern. In the UK, 1 in 10 adults and 1 in 5 children live with eczema, while millions more face dryness, irritation, or psoriasis linked to environmental and lifestyle stressors. The NHS spends more than £169 million annually on eczema-related prescriptions, yet many consumers remain dissatisfied with synthetic-heavy or steroid-based options. At the same time, the global dermocosmetics market, where beauty meets dermatology, is projected to grow 2–3 percentage points faster than the wider beauty industry in the coming decade (IQVIA).

Into this context steps Dead Sea Dream, a mineral-rich skincare brand founded in 2022 and now entering its next stage of growth. After three years of building a loyal community, the brand has sold over 15,000 products, won seven major beauty awards (Free From Skincare Awards, Platinum Beauty Awards, Vegan Beauty Awards, etc…), and been featured in Vogue, Tatler, Vanity Fair, and more. 

The brand’s flagship Nourishing Hand & Foot Cream has sold out seven times, underscoring strong consumer demand. Its Purifying Mineral Mud Mask, formulated with over 50% natural Dead Sea Mud, and its Floatation Bath Salt Crystals, providing 230 mg of magnesium per 5 ml, exemplify Dead Sea Dream’s commitment to pure, mineral-rich skincare supported by proven results.

Now, Dead Sea Dream is expanding its footprint across UK retailers, now stocked across retailers nationwide, from garden centres, pharmacies to department stores, and preparing for the autumn launch of its Purity Mud Soap Bar.

From Struggle to Success

For founder Louise Lisztman, Dead Sea Dream began as something more personal than a business idea.

“As a teenager, I battled eczema and acne, my skin has always been very reactive and the harsh treatments I tried only further damaged my skin barrier” she recalls. “It wasn’t until a trip to the Dead Sea that I experienced real relief. The minerals soothed my skin in a way nothing else had, but they also gave me back a sense of confidence. That moment changed everything for me.”

Three years of research and development followed, leading to the creation of Dead Sea Dream in late 2022. Rooted in magnesium, zinc, calcium, and bromide-rich minerals, the brand’s formulations are designed to calm, hydrate, and restore the skin barrier while embracing transparency as core values.

A Brand Story Rooted in Healing

Dead Sea Dream isn’t positioning itself as just another beauty label. It’s built around values, which today’s repertoire-based consumers demand:

• Science & credibility – research links magnesium to reduced inflammation and improved hydration, while vitamin D deficiency, affecting 25% of UK adults (British Dietetic Association) — is tied to increased eczema and psoriasis prevalence.

• Sustainability – eco-conscious packaging, vegan formulations, and support for the Dead Sea Revival Project.

• Wellbeing – The connection between skin health and mental health is well-established. A UK study published in the British Journal of Dermatology found that people with psoriasis and eczema face a higher risk of anxiety and depression compared with those without chronic skin conditions (PMC). Dead Sea Dream openly acknowledges this link, creating products designed not only to nourish the skin but to support emotional well-being too.

As Louise notes:

“I think people today are looking for simplicity in skincare, not overblown promises. The research is clear: deficiencies in key nutrients can compromise skin health and even impact emotional well-being. Dead Sea Dream was built on transparency: minerals aren’t a magic cure, but they are nature’s building blocks for resilience, balance, and lasting skin vitality. That’s what we want to share with our customers.”

A Category on the Rise

Dead Sea Dream’s trajectory reflects a wider shift in the beauty landscape: the rise of dermocosmetics. Consumers are gravitating toward brands that merge dermatological credibility with beauty’s ritualistic appeal. According to market research, the dermocosmetics and medical aesthetics segments have been growing exponentially, outpacing the beauty sector. In the UK, sensitive skin is surging as a category, shaped by modern stress, urban pollution, and demand for healthier, sustainable choices.

In a world of fast-moving beauty trends, Dead Sea Dream is different:

• Balancing efficacy and ritual – combining dermatological credibility with the sensorial appeal of self-care, Dead Sea Dream positions itself at the intersection of skin health and wellness.

• Proven early traction – more than 15,000 units sold, seven awards earned in under three years, and growing recognition across users.

• Expanding market opportunity – the Dead Sea product market represents a multi-billion-dollar category globally, with demand accelerating as consumers prioritise natural, mineral-rich formulations that deliver both therapeutic benefits and everyday wellbeing.

Looking Ahead

With a proven track record of innovation, award-winning formulations, and thousands of loyal customers, Dead Sea Dream is ready for its next chapter. The brand is expanding into new markets, including the US, while continuing to grow its product range to meet the evolving needs of sensitive and wellness-focused consumers. 

By exploring strategic investment opportunities and continuing to build strong partnerships, Dead Sea Dream is scaling its vision, bringing the healing power of the Dead Sea to more people worldwide, improving skin health and enhancing quality of life for those living with chronic skin concerns.