ITALIAN LUXURY HANDBAG BRAND NEO 87100 MAKES DEBUT AT SPIRIT OF CHRISTMAS WITH DAILY PRIZE GIVEAWAY

Coveted Italian leather goods brand NEO 87100 (www.neo87100.com) is set to exhibit for the first time at the Spirit of Christmas fair (3-9 November, Olympia), and is offering visitors the chance to win one of their exquisite, handcrafted bags in a daily competition.

NEO 87100 is the luxury women's bag brand that combines a feisty British attitude with Italy's leathercrafting expertise. Founded by Creative Director Ilaria Barca and Entrepreneur Niko Dyer, with Lady Jeanne Davies as Chair, the three dynamic creators are a diverse team united by their appreciation of traditional crafts and the desire to create enduring quality designs.

Each piece is entirely handcrafted in the brand's small, artisanal leather goods factory in Southern Italy, a factory with a history of making bags for some of the world's most highly sought-after luxury brands. Using the finest Tuscan calfskin and suede, each bag takes a full day to create, with artisans meticulously perfecting every detail from hand-stitching to edge-painting.

"We're thrilled to be exhibiting at Spirit of Christmas for the first time," said Ilaria Barca, Founder and Creative Director of NEO 87100.  “Our daily competition at Spirit of Christmas is a celebration of all the fun and excitement that this magical season brings. Each of our bags is created with meticulous attention to detail and designed to last a lifetime. We can't wait to meet this year’s Spirit of Christmas visitors and share the joy and passion of Italian craftsmanship with them."

Throughout Spirit of Christmas, visitors who stop by NEO 87100’s stand (R05 in the Grand Hall) will be entered into a daily draw to win one of their stunning bags. Prizes include:

• Alice: The brand's hero bag, distinguished by its geometric tab closure and playful contrasting colour combinations. This featherweight crossbody is deceptively spacious and perfect for day-to-night.
• Piccolo: Alice's little sister, featuring a distinctive trapeze shape and signature tab closure. Perfectly proportioned to carry essentials from a super-sized smart phone to evening makeup.
• Grande: The signature shape perfect for longer days. The ultimate companion crafted in monochrome colours with the highest quality leather and suede for a timeless, sophisticated look.

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ITALIAN LUXURY HANDBAG BRAND NEO 87100 MAKES DEBUT AT SPIRIT OF CHRISTMAS WITH DAILY PRIZE GIVEAWAY /…2

• Riviera: A chic design combining Italian lambskin with natural cotton canvas. Ultra-lightweight with the signature geometric tab closure, it draws inspiration from the beauty of the Italian Riviera.
• The Tote: NEO 87100's latest addition to the collection that is both elegant and functional.

NEO 87100 is inspired by the vitality of Southern Italy: the red of the chili, the sun-drenched colours of building and the vivid cerulean blue of Mediterranean skies and sea which are all reflected in the stunning colour palette.

NEO 87100 handbags are versatile, capacious and spacious without being heavy on your shoulders. They are perfect for city living as well as relaxing holidays, during the day for work or in the evening for a special event.

The brand is committed to responsible luxury. NEO 87100 uses calfskin leather as a by-product of meat production, ensuring no material goes to waste.

To enter the daily competition, visit NEO 87100 at Stand R05, Grand Hall, Olympia during Spirit of Christmas from 3 – 9 November 2025.

ABOUT NEO 87100

NEO 87100 is a luxury Italian handbag brand founded by Creative Director Ilaria Barca and CEO Niko Dyer, with Lady Jeanne Davies as Chair. Just as the Latin-inspired name suggests, NEO 87100 is all about the new, while the number denotes a postal code, the exact location in Southern Italy where the bags are made. The brand also has a showcase studio in Battersea Power Station, London.

For more information please contact:

Name: Niko Dyer

Email: niko@neo87100.com
Phone: +44 7500 235330

www.neo87100.com