Brazilian Artistry, London Elegance: Giuliana Pimenta Redefines Luxury Chocolate in the UK

From São Paulo to London: The inspiring journey of chocolatier Giuliana Pimenta, blending tradition, artistry, and award-winning innovation in every handcrafted chocolate.

London, October 2025 - As British tastes evolve and luxury consumers seek out authentic, story-driven indulgences, a new name is capturing attention in the world of fine chocolate: Giuliana Pimenta Signature Chocolates.

Founded in São Paulo, Brazil, in 2008, and now expanding to London, Giuliana Pimenta’s atelier brings together the best of Brazilian passion and British artistry. Each chocolate is meticulously handmade in small batches, using ethically sourced ingredients and a philosophy rooted in multi-sensory delight.

Within its debut year in the UK, Giuliana Pimenta has secured four prestigious Great Taste Awards for its innovative, visually stunning creations. Judges praised the collection for “textural finesse,” “balance of flavour,” and “exquisite” craftsmanship.

At the heart of the brand is Giuliana herself - an award-winning chocolatier whose 17 years of experience is evident in every detail. Together with her husband Afonso, she crafts chocolates that are as beautiful as they are delicious, each one telling a story of heritage, innovation, and love.

            ⁠“we believe chocolate should be felt as much as tasted: cracking softly, melting slowly, and lingering in memory. Our mission is to create chocolates that engage all the senses- flavour, aroma, texture, and beauty. Each bonbon is a story, not just a sweet.” ⁠- says Giuliana Pimenta

What sets Giuliana Pimenta apart is a relentless dedication to crafting chocolates that are not just delicious, but unforgettable. Each piece is meticulously handmade to order, using only the finest ingredients and a creative process that blends Brazilian heritage with London sophistication, to provide a truly multi-sensory experience in every bite.

Award winning Signature Creations include:

•⁠ Tangy YogBerry Bonbon (2 Stars): A vibrant blend of sharp raspberry caramel and crunchy yoghurt pieces, described as “divine” by Great Taste judges.

•⁠ Salted Caramel Signature Collection (1 Star): Rich, buttery caramel with innovative design and a perfectly balanced finish.

•⁠ Crunchy Pistachio & Raspberry Bar (1 Star): Artisan-crafted bar with a generous filling of crunchy pistachio ganache and a subtle touch of raspberry caramel, adding a fruity twist, and a luxurious feel.

•⁠ Nutty Feuilletine Ballotin (1 Star): A harmony of gold-topped bonbons, filled with decadent almond & hazelnut praline blended with milk chocolate and crunchy caramelised wafer.

Unlike typical chocolates that rely on uniformity, every Giuliana Pimenta creation is a celebration of difference. Each flavour is carefully developed to stand out - whether it’s the bright sharpness of Tangy Yogberry, the buttery depth of their signature Salted Caramel, or the crunchiness of the Nutty Feuilletine Ballotin. You can truly taste the unique character in every piece.

But the experience doesn’t stop at taste. Giuliana’s chocolates are crafted in a range of striking shapes and finished with artistic flair, making each box a visual delight. Every piece is designed to surprise and engage the senses, with layers of flavour and playful contrasts in texture - from creamy ganaches and crunchy inclusions to silky caramels and crisp shells.

With the UK’s appetite for luxury gifting and artisan experiences at an all-time high, Giuliana Pimenta offers something truly exceptional - bespoke, made to order, award-winning chocolates now available for nationwide delivery.

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Editor’s Notes

•⁠ Products: Luxury chocolate boxes, bars, bonbons, and bespoke gifting solutions 

•⁠ Order: www.giulianapimenta.co.uk

•⁠ Delivery: UK-wide; individual, corporate, and event gifting available 

•⁠ Ethics: Cocoa Horizons certified, made-to-order, zero preservatives, no artificial flavourings, no artificial colours.

•⁠ Press samples, interviews, and high-res images available on request

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For further information, samples, or to arrange an interview with founder Giuliana Pimenta, please contact: 

Contact: hello@giulianapimenta.co.uk | +44 7404 330080 

Website: www.giulianapimenta.co.uk  

Instagram: @giulianapimenta.london

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