Skip to main content

Become a partner of Spirit of Christmas Fair and unlock access to a high-net-worth, hard-to-reach, West London audience. 

Now in its 23rd year, Spirit of Christmas Fair in association with House and Garden is an established show and the leading Christmas shopping event with a proven track record of welcoming the most affluent shoppers. The 55,000 visitors who attend the show and our co-located Fairs over the seven days encompass the richest 10% in the country. See the demographics below.

Audience Demographics

Our data insights show that 86% of visitors to Spirit of Christmas Fair fall within the top 10% of the wealthiest households in the country. 

Working with CACI and their ACORN categories we have identified the key groups the audience falls into which are:

 

  • Lavish Lifestyles

  • Executive Wealth

  • Mature Money

  • City Sophisticates 

  • Career Climbers

soc4

10%

audience falls into the top 10% of the richest in the UK

88%

of visitors to the Fair are female

86%

of database (90k) come from the wealthiest ACORN segments in the country (Affluent Achievers and Rising Prosperity)

84% 

of visitors live in either greater London or the South East 

Explore our diverse range of marketing partnerships, each offering distinct levels of collaboration.

A marketing partnership could include...

Inclusion in Fair Emails 

  • 100k Circa

Website Editorial 

  • 46k September Website Unique Users
  • 98k October Website Unique Users
  • 65k November Website Unique Users

 

Website Advertising

  • 46k September Website Unique Users
  • 98k October Website Unique Users
  • 65k November Website Unique Users

 

Access to Spirit Socials 

  • Instagram (18.2k followers)
  • Facebook (11k followers)
  • Twitter (3.6k followers)

Interested in hosting a interactive Workshop?

Any Questions?