Join Emma J. Shipley in conversation with Philippa Craddock and hear this exclusive exposé on the ingenuity behind her designs, the craft behind the brand and her focus on sustainability. Learn about her favourite travels that have inspired her ranges and how her love of nature, its patterns, and the mathematical equations behind them have led to the creation of her popular whimsical designs. Find out first-hand her experience of starting a business, her learnings and the support and collaborations that have helped her on this journey to bring her products to market.