Unique Audience

Unique Audience

AFFLUENT LONDON & SOUTH EAST VISITORS​


Unique Audience

 

The Spirit of Christmas Fair has a proven track record of delivering the most affluent shoppers – the richest 10% in the country.

No other Christmas consumer event attracts the same quantity of discerning, high-income visitors who spend such a significant amount of money on the products and services they find at the Fair.  

Key Fair Facts

  • To attract 55,000 visitors in 2018
  • Encompasses richest 10% in the country
  • Average household income – £120k
  • Average age – 45
  • Gender – 84% female
  • Social grade – 71% of database (90,000) come from the wealthiest ACORN segments in the country
  • Geographical profile – 84% of visitors live in either Greater London or the South East.