About'Lane 44' is a male grooming brand with a special interest in male well-being, specifically regarding mental health, looking to breakdown old school clichés about masculinity. We produce a line of men's zero waste safety razors which help to reduce the amount of disposable plastic razors and multi-blade cartridges thrown away each year.
Whilst our product caters for how we visually present ourselves, we are keen to help men vocalise what lies behind the visual; encouraging narratives around depression, anxiety and other mental health issues that previous generations viewed as weakness or unmanly.
Our business was set up with a vision to remove these stigmas. We view modern masculinity very differently and believe that many others do too. That is why our business donates 5% of every sale to 'CALM' (Campaign Against Living Miserably.
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