Loella is a London based brand that is bringing you high performing, drool worthy and affordable makeup brushes! All our make-up brushes are 100% vegan and cruelty free and also superrrr soft, using high quality synthetic bristles. The brand is all about making applying makeup FUN for bright, strong and empowered women as the name Loella (meaning 'famous warrior') suggests.
Backed by the stars' makeup artists, Loella brushes have been spotted on the sets of BBC, ITV's Your Face or Mine, Sky Studios, Showtime's I'm dying up here and London Fashion Week, adding to the makeup kits from professional makeup artists all around the world.
Loella brushes are designed to be highly versatile and easy to use, so you do not need a dizzying amount of brushes to do your full face. So whether you are a beginner or a professional, add a pop of colour to your makeup bag with our Loella brushes!