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04 Sep 2024

Loveness Lee White Sapphire Collection

Loveness Lee Jewellery Stand: P91
Loveness Lee White Sapphire Collection
Loveness Lee Jaqi Earrings | Mea Necklace

Goose barnacle shells, washed in from the Atlantic, are reimagined in a 12-piece collection featuring 18ct gold plating and recycled sterling silver paired with beautiful lab-grown white sapphires. The result, a portfolio of asymmetrical earrings, powerfully chunky rings, ornate chokers, and layering necklaces and bracelets that look to have been formed by the ocean itself. Price points are from £110 - £595. 

Loveness Lee as a brand, works to protect the medium which inspires them, and further to their aftercare programme, their small batch production, and use of local sustainable materials, The White Sapphire collection will also work to support vital ocean ecosystems with 10% of the profits going to the Ocean Conservation Trust. 

Collection highlights include the new Poli Hoop Earrings which showcase how the entire form of the subject matter is used; creating a distinct look that cannot be replicated. Deceptively lightweight, the larger designs such as the Poli Hoop, are made for statement wear that could be worn everyday. 

The Zakia White Sapphire Earrings form a Loveness Lee signature featuring bold asymmetrical earrings showcasing various gemstone cuts, creating a playful pair you’ll never tire of. 

Rings and layering also play a part with the new Kai and Mara rings which are both chunky yet stackable with gold and silver options to create a look with impact. 

The collection formed when Loveness Lee, Founder of her eponymous brand, went to visit her mother who lives on the Portuguese coast. One morning, when taking a walk together along the beach not far from her mother’s home, Loveness spotted empty goose barnacle shells (percebes in portuguese) poking out of the white sands.

The goose barnacles shells were unlike anything Loveness had seen before, so she took them back to her London OXO Tower store to work with her team to create the sculpture-like designs you see today. 

Loveness Lee - Founder and Creative Director - “This collection is much more statement than a lot of our previous. In recent months, we’ve had customers asking for bigger and statement pieces so I thought this was a great opportunity to create a collection that is both bold and easy to wear using lightweight design techniques fused with our signature silicone moulding process. I started Loveness Lee with a very statement collection, so it feels like I'm going back to my design routes with The White Sapphire collection. I hope it brings power to its wearer whilst celebrating the natural beauty of our Atlantic coast.”

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