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Bramley: A Natural Evolution

Bramley Products Stand: F32
Bramley: A Natural Evolution
British bath and body brand, Bramley, have unveiled a fresh new look that's as earth-friendly as it is skin-kind.

“Beauty and self-care regimes shouldn't be creating problems for our planet", explains Founder & Creative Director, Chloë Luxton. "At Bramley, feeling good is as important as doing good, and the brand makeover reflects our commitment to both people and planet ahead of some exciting new launches in the pipeline."

Keeping the signature botanical theme to products, Bramley worked with artist Flora Wallace to create brand icons handmade from botanical inks. Flora’s work mirrors the seasons, with her creations using ink distilled from natural elements including elderberry,
buttercup, and avocado seed.

The make-over also sees an introduction to rock paper labels which hold the properties of plastic, uses minimal energy in the manufacturing process and contain no acid, alkaline or bleach. Bottles continue as biopolymer HDPE and pumps and caps are now made from recycled plastic, making the packaging as sustainable as possible.

Manufactured in the UK, Bramley was originally created for the rooms at The Beckford Arms, Wiltshire. Now found in THE PIG and Artist Residence hotel groups - alongside department stores John Lewis and Fortnum & Mason - the brand has long-challenged the overuse of plastics in the hospitality industry. Bramley was one of the first to introduce refillable, full-size cruelty-free, vegan, and ocean-friendly products to enhance the guest experience.

Using centuries-old botany, Bramley’s expert plantsmiths have combined their unique apple ingredient with essential oils and natural botanicals to create products that smell wonderful, enhance wellbeing & reconnect customers to the tranquil English countryside.

"We want everyone to experience that relaxed and revived feeling of having just spent a weekend in the countryside, every time they use
one of our products".

Sustainable Steps

ROCK PAPER LABELS

Bramley's labels are created from rock paper, which prints like paper but holds many of plastic’s properties. It is resistant to water, has a high tear resistance and is an extremely durable and versatile
product.

Rock paper is 'cradle-to-cradle‘ certified which means that the whole product life cycle, including the degeneration process, has been
taken into consideration. When exposed to UV light and heat the binder burns away and leaves nothing but pure calcium carbonate as we find it in nature.

The material can also be recycled in the manufacturing process of new rock paper or even pulp paper, and by incineration rock paper releases 25-50% less CO2 than regular paper made from wood pulp.

PLASTIC PROMISE

Avoiding single use plastic is a key priority. Where plastic is used, it is 100% recyclable, and biopolymer, meaning sugarcane is used in the manufacturing process rather than fossil fuels. The brand recently introduced plastic-free compostable refill pouches. Bramley lids and pumps are made from recycled plastic and the brand is looking to introduce PCR content to bottles within the next 12 months.

SINATURE BOTANICALS

Artist Flora Wallace designed the new product icons, which
draw inspiration from the British botanical ingredients featured in Bramley formulas. Her use of botanical inks - made from foraged plants - make for truly natural effect.

Flora's botanical art reflects Bramley 360° natural approach. Ingredients are bio-degradable and are safe to be washed into rivers and oceans, making Bramley safe for the environment as well as your body. Cruelty-free, skin-kind & vegan, you won’t find anything in Bramley products that mother nature wouldn’t approve of, making the brand perfect for everyone.

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