Stand number: K104
AboutNila Rubia is a label rooted in the Mughal tradition, creating pieces expertly hand crafted in family run workshops in India. Ancient techniques are kept alive by an inspiring community of colour masters, wooden block carvers, dyers and tailors.
The natural world is our muse. We think it’s time to outcast the toxic materials often used in the fashion industry. We design with nature in mind and make fashion without artificial fibres and with low impact dyes.
As a label using ‘treasured skills’ we create jobs in rural areas of Jaipur (India), where work is often scarce. We advocate fair wages, working conditions and freedom of choice. Next up, we are developing ‘self-supporting initiatives’ for women and girls.
We all buy fashion because of how it makes us look and how it makes us feel. We feel better when we choose to be authentic to our beliefs and values and take action to stand by them. It’s the choices we make today that will influence the tomorrow we create.
“Let the beauty we love be what we do”