Unique Audience

The Spirit of Christmas Fair has a proven track record of delivering the most affluent shoppers – the richest 10% in the country. No other Christmas consumer fair attracts the same quantity of discerning, high-income visitors who spend such a significant amount of money on the products and services they find at the Fair.

Key Fair Facts

• 37,000 visitors in 2011, 91% of whom do not attend any other Christmas Fair
• Encompasses richest 10% in the country
• Average household income – £102k
• Average age – 45
• Gender – 84% female
• Social grade – 71% of database (90,000) come from the wealthiest ACORN segments in the country
• Geographical profile – 78% of our audience live within 50 miles of Olympia