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How to Apply

The Spirit of Christmas Fair operates a strict vetting procedure to ensure that all products are suitable for the look and feel of Fair and Spirit brand, appeal to the tastes of our discerning audience and add variation to the current offering. All new companies are carefully hand-picked to maintain a consistently high standard and maintain our status as the leading event for boutique shopping.

Your application will be reviewed by our vetting committee led by our media partner; House & Garden magazine. You are required to complete the Spirit Fairs’ application form and provide the following information in order to be reviewed:

  • Application Form
  • Product samples (please include adequate non-dated stamps and suitable packaging for products to be returned)
  • Product images or a brochure
  • Stand photo from a previous show or an illustration, description and/or mood board of your proposed design
  • Press coverage and cuttings
  • Branded literature i.e. letterhead, comp slip, gift box, bag, etc


Please refer to the sample guidelines on the application form for more information on requirements.

Given the increased competition within the market we expect all stands to be presented to a high standard creating a stylish boutique feel. 

With the event strictly limited to just over 700 exhibitors, all hand-picked by House & Garden, this is a unique opportunity to ensure you maximise your Christmas sales.

The stand availability for Spirit of Christmas 2014 is currently extremely limited with certain categories already at capacity. However we are especially keen to hear from companies offering;

Gift Hall:

  • Books
  • Stationery
  • Christmas Decorations & Wrapping Paper
  • Gifts for Men
  • Garden Accessories, Luggage and Travel Accessories and Traditional Toys & Games


Food Hall:

  • Smokeries
  • Health Foods, Breakfasts Cereals and Granola
  • Tea & Coffee
  • Honey

If we are unable to offer you a space at the 2014 Fair, all applications will be reviewed for the waiting list or the following year. We are also accepting applications for the next Spirit of Summer Fair, taking place 17 – 20 June 2015.

To discuss your involvement please contact the Spirit Fairs team:

Nicola Jefferies
0207 384 8259


Merci Maman
La de da! Living