Edit Blue

Edit Blue is an online boutique offering the style-savvy, modern woman a unique selection of desirable daywear from Europe’s very best niche brands. Each season, Edit Blue’s team of fashion editors, buyers and stylists criss-cross Europe, hunting down hard-to-find designers and unique brands that won't break the bank.

The Autumn / Winter 2011 collection features well established and lesser-known European brands including Filippa K, Le Mont Saint Michel, Masscob, Ilse Jacobsen, Gat Rimon, Hartford and Cacharel, among others.

With a carefully selected edit of must-have investment and trend-led pieces, Edit Blue is delivering a true boutique shopping experience. Style and efficiency are guiding principles, enabling women on the go to pull together and shop for looks easily on the site.

Always striving to find a balance of contemporary and classic pieces, Edit Blue takes emerging trends and translates them into wearable wardrobe staples with staying power. Whether it’s for around town or over weekend, these are clothes that make your life work.