A Unique Audience

An audience of over 33,000 is anticipated at Spirit of Christmas Fair 2008. No other Christmas consumer fair attracts the same quantity of discerning, high-spending visitors who spend such a significant amount of money on the products and services they find at the Fair.

Key Fair Facts

• Visitors - 33,688*, 91% of which do not attend any other Christmas Fair.
• Encompasses richest 10% in the country
• Average household income - £88k
• Average age - 45
• Gender - 88% female
• Social grade - 71% of database (70,000) come from the wealthiest ACORN segments in the country
• Geographical profile - 69% of our audience live within 50 miles of Olympia

*2007 ABC Audited figure